ABOUT
Rodney Byerson is an award-winning producer with over 14 years of experience delivering high-quality content across commercials, music videos, documentaries, and branded content. He is known for his ability to align strategy, creativity, and execution to produce bold, polished, and high-impact work.
A Harlem native, Rodney began his career as a Made in NY Production Assistant graduate before joining VaynerMedia, where he worked his way up to Line Producer. In 2018, he founded Harlem Roots Productions. His work has earned prestigious accolades, including two Clio Awards, a Peabody Award, and multiple Webby Awards, most recently two Webby Awards in 2025 for A True Story on WhatsApp: “Happiness and Love” and Kids of Immigrants: Nike Air Max SNDR: “Don’t Forget to Call Home.”
Rodney partners with leading brands and creatives to maximize resources without compromising vision, ensuring every production stays on time and on budget. With nationwide experience, he assembles top-tier local crews across Maryland, North Carolina, Texas, Louisiana, Florida, and California, delivering seamless, high-quality results.
Clients
Rodney has led productions for top brands across a wide range of industries, including:
Tech & Telecom: WhatsApp, Cash App, Square, Lyft, Comcast, Ramp, Beats
Fashion & Lifestyle: Vogue, Levi’s, Puma, Strauss, Sprayground, Samsonite
Sports & Entertainment: NFL, Nike, Under Armour, Roc Nation, DraftKings
Food, Beverage & Alcohol: Pepsi, Budweiser, Cheetos, Skittles, Don Julio, Stella Artois, Ketel One, Captain Morgan, Tanqueray, Crown Royal, Baileys, Bulleit, Rolling Rock, Mercer & Prince, Terra Chips, Greek Gods, Kraft, Cholula, Panera
Beauty & Personal Care: Olay, e.l.f., Clean & Clear, Shea Moisture, Colgate, Rogaine, Durex
